Vouchers are undoubtedly a blessing for online shoppers and make the experience much sweeter and of course-cheaper. It is a fact that consumers who use vouchers tend to spend about 56.5% higher or more than those who do not use them. In fact 1 out of every 3 shoppers uses a voucher while they are making an online purchase. Those who use vouchers while shopping online are 91% more likely to return back to shopping from the portal or platform.
Another interesting fact related to vouchers is that 33% of men and 47% of women identify social media as their most preferred or primary source for vouchers. While most people would think that clothing and accessories consume the highest number of vouchers but you will be surprised to know that it is food items that make the highest use of the amazing shopping vouchers. Some other items that fall next in line include health care items, household items, personal care items, beverages and pet care items etc. Did you know that to buy each category of an item for a discounted rate, there is a suitable month or time of the year? Well, for example, January is the best time of the year to buy winter clothes and furniture while March is the best time of the year to buy cameras.
With the popularity of mobile phones, an increasing number of vouchers are now being used via handheld devices. From a 4% mobile voucher usage from mobile phones in 2010, the percentage has shot up to 23% in 2015!
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